SIMPLY DESIGNED FOR A VISUALLY STRONG CONNECTION
Does your brand speak to your customer’s heart ?
YOU ARE THE KEY IN ELEVATING YOUR BUSINESS
TO THE NEXT LEVEL
I’m here to facilitate the visual transformation
Once we create a brand foundation and purposeful visuals you’ll wonder why you didn’t do this sooner.
Branding your business can feel overwhelming or daunting at times because of the scale of it all. You might think it relies on the logo or a beautiful color palette. Yet, deep inside you know it’s about what lies at the heart and core of your business and building around that.
THE DISTINCT QUALITIES, MISSION, AND VALUES YOU HAVE CAN BECOME AN ELEVATED BRAND THAT WINS HEARTS.
TRUSTED BY
We cover it all - working from foundation to the finest finishing details
THE SIGNATURE PROCESS
We will work together to discover the core of your brand. Then I will translate that into visuals - with substance.
You will never feel alone, forgotten, or in the dark about the process as we work together. The vision you have of your mission and audience combined with my diligence and research keeps everything moving forward with intention and ease.
Creating a brand might sound daunting, but I have simplified the process into three steps.
RESEARCH + DISCOVER | DESIGN + GUIDE | REFINE + DELIVER
Step 2
Design + Guide
This stage is vital to our success and (not so secretly) my favorite part.
After our initial call, I will send you some questions that help me understand your goals. I deep dive into research about your market and audience and come back with a strategy.
Your brand strategy which will give you insight into your ideal customer, brand voice, ethos, brand library and the visual mood board for the brand going forward. The strategy sets a strong foundation and guiding light for any brand work we develop.
After I complete the strategy and you sign off, I start working on your visual identity.
I explore the possible directions we can take your brand and play with the possibilities. I build on the strongest direction and give you a one-concept presentation. While I am creating the concept you will be working on any messaging we will need for your collateral.
Your concept presentation will include: the primary logo, a secondary logo, icon, color palette, branding elements, and demonstrations of your brand in use. I will take any refinements you have and begin any collateral material.
Step 3
Refine + Deliver
Step 1
Research + Discover
As development and collateral is in the final stages we will pick a launch date.
This is a fantastic moment to reflect on how far you’ve grown and the clarity that comes with developing something from the ground up! We will meet again to discuss a launch strategy and I will be packaging up your files for a final delivery.
All of your design will be organized in a folder along with any custom elements and a branding manual. This manual will clearly go over best practices and usage for your new brand to keep an elevated and consistent look wherever you take it next.
You will walk away with a beautiful brand - grounded in strategy, with clear messaging to attract your favorite people and a solid foundation to build and grow from.
What do you get?
All the deliverables
Signature Brand Package
starts at $3500+
Timeline:
6-8 Weeks
What’s included
Brand Strategy
Brand Creative Direction
Curated Moodboard
Custom Color Palette
Primary Logo Mark
Secondary Logo Mark
Icon Design
Brand Patterns or Illustrations
Font Selection + Typography guide
1 Refinement Round
Final Web + Print Files
Brand Standards Guide
2 Collateral Pieces*
Some examples of collateral items:
Common collateral pieces my clients request are business cards, product packaging, thank you cards, stationery, social media templates, advertisements, a two-page PDF freebie, etc. Let me know in our introductory call if you have something else in mind.
*additional collateral pieces are available for an additional fee.
Is this for you?
I recommend us working together if you are at least 2-5 years into your business and are struggling to connect with depth or having difficulty demonstrating your value.
Or if you’ve had a few stellar clients and customers and are growing but you want something richer and professionally designed beyond a pre-made kit or your DIY.
Frequently Asked Questions
Here’s some of the common things you might be pondering right now
+ How much do your packages cost?
Each client I've worked with has had different needs depending on their business goals. The best way to find out is to book a call with me and I can get a clear idea on what you might need for your business. As a ballpark they usually start at $5000 and can go up from there depending on the size of the brand, goal to grow, and final deliverables.
+ How long does it take?
Typically it starts at about 6 weeks for a brand and can go up from there depending on the scope and needs of each project. The proposal you get after our initial call will give you a project timeline and the amount of work I estimate for your business!
+ Can you just make a logo?
Many designers will offer this but I have found it's not the best way to serve you and your overall brand. A logo is just a small part of crafting a fully considered brand. If you are on the fence about the branding package I highly suggest booking a clarity session to understand the full potential your brand holds and where we can take it together.
+ Can you use my existing logo?
At this time I will audit existing brand identities in our intake to make sure their current logo fits with the vision of the brand's growth and progression. If you feel your brand isn't helping you make sales or fostering deep connections then I suggest we start from scratch and build out from our strategic deep dive into your goals and mission.
+ Why does every designer say the logo isn't everything?
This is a juicy topic that will send most designers on a rant for days, but simply put, your logo is really juts an icon - not much more! It's not your brand. A brand is the promise and assumption that your clients make about your business - but thankfully through a thoughtful strategy and visual identity (AKA Branding) we can highly influence what that feeling or attitude it for higher conversions and deeper connection.
+ do you offer a website only package?
This is something I would like to offer in the future when I bring on a bigger team but at the moment I don't have the capacity to offer website-only packages. Its a beautifully seamless process for my client's to dive into your brand's voice and online presence after we finalize the brand identity, book a call if you would like to know more.
+ How soon can we start?
I typically start booking clients 1-3 months out and to claim your spot in my calendar I require a 25% deposit on the project's proposal. I only take on two branding clients a month so I can dedicate my time and brain on your project and be available for any questions or ideas you need to conjure up.
+ Do you take payment plans?
Of course! (Especially after the pandemic... am I right?) I try to be very accommodating so the payments can be comfortable and attainable. When calculating the cost, after our call, I can calculate the project call into 20% increments that will be due over specific time frames that match the project's projection. As a rule, I don't send over the final files for the brand until the final payment has been received.
+ Who do you like to work with? What's a dream project?
Right now, I love minimalistic brands - this can be artisans, online businesses, or coaches. I love working with clients that crave depth, insights, and want to work together to make the best brand possible. Feedback is always appreciated and ultimately you are the key to your business so the more you share with me the better the project turns out. If this sounds like you, let's chat.