Jodie King
CASE STUDY
An Abstract painter creating Honest Art
Jodie King, an abstract expressionist artist, was excited to grow her platform and create a brand and website that truly felt like her and her work. I worked alongside her and the Jodie King team to craft a strategy and brand that incorporated elements of her work and brought in sales through her courses and paintings.
Defining and Positioning
After hosting a strategy session with Jodie and her team we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act to get the very best out of her audience and grow.
Women supporting women. Women expressing their true nature. Women breaking free of approval and permission. Women realizing that they aren’t shit - they are magic.
Her business is taking women, who have artistic experience ranging from zero to full-on degrees of making art and showing them that through inner, deep, authentic expression - thats where the art happens... not just on a canvas.
SCOPE OF PROJECT
Brand Strategy
Branding and Identity Design
Showit Web Design and Development
Product Design
PRESS
NBC
VOGUE
Austin Woman magazine
Inspiring | Playful | Relatable
JODIE KING IS LEADING THE WAY FOR CREATING ART AND DEMONSTRATING THAT
the creative process is healing
and transformation wrapped in imperfection and honesty.
Muse
RECLAIMED REBEL
We created a persona that Jodie can always aim to speak to and encourage through her social media and work itself. We landed on Robyn.
A little older, a little wiser, but the self doubt is still there. She doesn’t feel qualified to call herself an artist or do more than paint in her garage on the weekends because she’s just now beginning to get out of the corporate world and find herself again. She loves connecting with artists, learning their techniques and applying it to her own art but what she’s really missing is the step where she feels like she belongs in the art world, a mentor to give her the boost to take the next step and share her story and work outside of friends and family.
BRAND MISSION STATEMENT
Jodie King is an “honest art” teacher, friend, and spiritual mentor who encourages women to redefine their freedom, their power and their voice through the use of creativity - without taking herself too seriously. We’re here to laugh, play, and find our values together.
Color Palette
Drawing from the palette that Jodie uses in her artwork itself we were able to come up with a set of colors that felt lively but with depth. We focused on using the more muted colors around her site and the colors like Cadmium as a pop throughout it.
Moodboard
Something that would make the brand stand out and feel original and connect back to the art work itself would be showing texture around the brand - something that can be bold or very subtle like stipple marks. And another small touch we could bring would be having some shapes/photos in more organic free-flowing forms rather than everything being in rigid squares. Lastly, it would be beautiful to bring in paint strokes occasionally that are either made just for the site or taken from favorite paintings.
Website Redesign
- Site Focus
The websites focus needed have a clear objective - are we sending people to the courses, or are they looking for paintings? We wanted to guide the users easily to the areas they needed.
- Connection
Jodie’s students don’t feel confident moving into their true self and watch her from afar so we needed to bring in a sense of warmth and connection. To do this we utilized more testimonials, showing artists connecting with her, and most importantly tell their stories of triumph and expression.
- Sales Point
The last big issue was that her site was split into many mini sites and wasn’t showing off all her offerings. We integrated Shopify into her layout to be able to sell her paintings and limited opening masterminds.
Results
Within a week of launching and releasing her newest collection to celebrate there was over $9k in sales and incredible support from her community in the new look and feel. Her retreats and masterminds continually sell out of their limited spots and Jodie has her eyes on creating stories with artists on larger platforms.
Ready to start your brand now?
I CAN’T WAIT TO HEAR ABOUT IT
