The Bali Market
CASE STUDY
Rebranding for scale with The Bali Market
The Bali Market is designed around the idea of a vacation at home — always. You are crafting a life around what makes your chaos stop at the door. By having less clutter and distraction and shifting towards bringing in more beauty and quality. Utilitarian meets comfort.
After meeting with the Grace of The Bali Market, there was a need to freshen up the look of the brand as it was growing and scaling with a professional identity, directing more sales, and foster dedicated customers.
THE OUTCOME
Keeping with a minimalist approach, many small tweaks goes a long way in weaving a compelling story into the brand collateral and throughout the Shopify store. I updated the palette, font system and the packaging to feel intentional rather than slapped together. As well as updating her Shopify store with the new identity and custom brand illustrations.
THE CHALLENGE
The brand was bringing in sales, but taking up a lot of Grace’s time to create those numbers. She wanted the store and collateral to have a cohesive feel and drive her audience to feel something deep inside when they press the buy button. They want to share an experience and a story, not just get a towel.
THE IMPACT
Sales have been growing and Grace has been featured in magazines like LA Travel and articles by Apartment Therapy. She has sold over 15,000 towels now and has expanded her line of products every year with by gathering input of an engaged audience. This has also led to more monetary support to the women-lead team of authentic Turkish artisans who create the towels.
SCOPE OF PROJECT
Brand Strategy
Branding and Identity Design
Shopify Updates
E-mail Template
Packaging design
Postcards
Custom Patterns and Illustration
Press
LA Travel
Excellently Nicole
RETREAT Mag
AZ Midday
Edna James
Defining the Brand Strategy
During exploration and initial brand conversations I was able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act. After creating this brand clarity we could move into the design phase.
I had a conversation with Grace on the brand and where she wanted to take The Bali Market. She wanted to expand her line into more goods beyond Turkish towels and create a cohesive brand experience from social media to packaging. She shared the amazing story of the craftswoman who make the towels (the only women-run production in Turkey) as well as the many uses of the towels and the lives you can build around them. These stories created the foundation for the brand and the emotions we wanted to drive with the visuals.
Calm | Minimalist | Leisure | Quality
THE BALI MARKET is FEEL-GOOD GOODS
We focus on core values that we live by.
VALUES IN WHICH WE GOVERN THE BALI MARKET:
Gratitude
We're grateful for the work we get to do, the beautiful products we get to work with, and oh-so-grateful for each and every customer we engage with.
Balance
Life is a beautiful mess and we want to experience every part of it.
Clarity
We sell useful Turkish beach and bath towels, hand towels, and blankets that make homes feel less cluttered and make travel feel lighter. That's pretty clear, right?
Positivity
No grumpy Gus's here. We're fully aware our actions and words affect others. We want to leave our customers feeling cheerful after interacting with us.
Mindfulness
We pay attention to how we're showing up in the world.
Flexibility
Everyone and every situation is unique. We stay flexible so we can best serve you as the amazing, wonderful, and perfect individual you are.
Minimalist
We're keeping things as simple as possible. Not too much, not too little. Just enough.
Color Palette
A lush, minimal, and earthy vibe. This brand captivates with soft textiles, warm wood tones, wabi-sabi elements (These towels only get softer and more beautiful from each use) and things that flow like water and sand.
Always think soft and flow.
Warm neutrals with a bright splash of organic teals and pinks - reminiscent of the beaches and lush flora in Bali.
Moodboard
A soft yet refined style reflects the care, expertise, and authenticity behind the products. We should speak to the story and values that crafted not only Grace’s life but also towards the dream life that her customers are building for themselves with a more carefully curated home with goods makes them feel good.
A minimal life does not need to be stark and empty—but rather fulfilling and curated with objects that create a sense of comfort and pure joy to be around.
Brand Refresh
Your “get it done” mentality was so refreshing. I knew I could count on you through the whole process 🙌
Grace Druecke
Shopify Updates
An informed user experience. We unified the palette to match the new identity and created more details to promote sales. We added informational illustrations to the site as well as icons about their guarantee and fast shipping.
After the relaunch of the site, there was an improvement in metrics and sales following.
Results
Sales have been growing and Grace has been featured in magazines like LA Travel and articles by Apartment Therapy. She has sold over 15,000+ towels now and The Bali Market now offers 30+ styles. They have doubled in growth every year.
This has also led to more monetary support to the women-lead team of authentic Turkish artisans who create the towels.
Credits
CLIENT
The Bali Market
CLIENT CEO
Grace Druecke
EXECUTIVE CREATIVE DIRECTOR
Katie Zupan
PHOTOGRAPHER
Kate Becker Photography
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